Privacy Policy

A legal disclaimer

How We Collect, Use, and Share Your Personal Information

We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”).As a consumer goods company, we use Personal Information for a variety of business purposes including sharing it and combining it with other information we might receive from our wholesale, retail and franchisee partners, technologies, and other third parties. This section details the kinds of Personal Information we collect, how we use it, and describes the third parties with whom we share Personal Information.

CONTACT INFORMATION:

This includes identifying information like names, email addresses, phone numbers, shipping/billing/physical addresses, online identifiers you share in a public forum (like your social media handles), or nicknames.

How we collect this information:

Directly from you when you register an account, join a member (loyalty) program (where available), sign up for emails, register for or attend an event, order or purchase products · If you submit a job application (see our Candidate Privacy Notice for more information)
From third parties including our franchisees or others that manage Platforms or locations on our behalf, product fulfillment or marketing list providers (where permitted under applicable laws)
From technologies (such as when you engage with artificial intelligence (“AI”) that we may use to support features like chats)

Why we collect it:

To contact you, for example to send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt in or opt out)
To administer sweepstakes, surveys, or contests
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

Third party social media platforms (including for advertising through platforms such as Meta or Amazon using pixels or custom audiences) (subject to choices you may make to opt in or opt out)
Marketing and advertising providers
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

FINANCIAL INFORMATION:

This includes information such as the last four digits of your credit/debit card number, data used to authenticate your transactions, and information relating to the use of alternative payment methods or third-party checkout platforms. If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information. Such financial information may be considered sensitive Personal Information and be subject to additional protection, including first obtaining your consent.

How we collect this information:

Directly from you when you make a purchase
From third parties as needed to help securely process your requested transaction

Why we collect it:

See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

Payment processors and merchants of record
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

OTHER IDENTIFYING INFORMATION:

This includes information that might reasonably be used to identify you, either by itself or when combined with other data such as general or specific demographic data, your preferred clothing sizes or fits, information you share in a public open forum including social media, or other information we collect from you after obtaining your prior consent.

How we collect this information:

Directly from you when you create an account online or join our member (loyalty) program (where available), use an offered mobile app, or through our in-store experience/purchases · From your references and other sources for job applicants (see our Candidate Privacy Notice )

· As described in a separate notice or consent, such as a pop-up notice for a special feature in our mobile app or sign-up terms for a special event

· From third parties including social media platforms, business partners and advertising service providers

Why we collect it:

To offer and administer special offers and contests, including sweepstakes
To send you communications and other marketing and advertising (subject to choices you may make to opt in or opt out)
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

Marketing and Advertising providers
Customer Service providers
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

INFORMATION FROM OUR BUSINESS RELATIONSHIP:

This includes information you share on our Platforms or with our team such as Customer Service, in-store stylists, or other representatives. Examples include product preferences, purchase and return data, loyalty profile data, survey responses, customization services, feedback and product questions, engagement with features we offer such as chat agents or AI), or information you share in a public forum like social media. Other information includes choices you make with respect to communications or how we use your data (e.g., to opt in or opt out).

How we collect this information:

Directly from you
From third parties including social media platforms, business partners and advertising service providers
From technologies

Why we collect it:

To administer, support, and improve our online and in-store presence and experiences
To help us understand your interests, personalize our interactions with you, and develop our business relationship
To present and administer special offers and contests, including sweepstakes
To send you communications, and other marketing and advertising (subject to choices you may make to opt in or opt out)
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

Marketing and Advertising providers
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

AUDIO, VISUAL AND BIOMETRIC INFORMATION:

This includes data such as audio recordings, visual film or still images, or, for biometric information, certain physical characteristics that are used to identify you. In some locations, biometric information is considered sensitive Personal Information and subject to additional protection.

How we collect this information:

Directly from you if you make a telephone call to our Customer Service number that is recorded or if you publicly post images or audio/video with your name and tag us, our brands, or use tags specified by us

ONLINE TECHNICAL INFORMATION:

This includes browsing data (such as information about your activity on a specific page, such as mouse movements and keystrokes and items placed in your cart), data about how you interact with our Platforms and tools (including online ads, text messages, and emails) and similar network activity, your IP address, and device identifiers (for example, advertising ID’s, device model, operating system, device locale, mobile platform, session time, developer ID and the like), technology-generated call transcriptions, and reproductions and recordings of interactions with the website captured during browsing sessions.

How we collect this information:

From your computer or device when you interact with our Platforms, for example, when you visit a Levi’s® website our server logs record your IP address and collect information on how you navigate through the site
Through cookies, web beacons, pixels, clear gifs, session replay, and similar tracking technologies (where you have opted in, if required by applicable law, unless collection is via strictly necessary cookies)
From actions you take in response to marketing emails, including whether you open an email, unsubscribe or purchase a product promoted in that email
From third parties including collaboration partners helping to develop new solutions like AI-supported features

Why we collect it:

To make your interaction with us more convenient, for example, recognising you and your devices, expediting customer support, or allowing us to hold your shopping cart selections when you navigate away and then return to the order page
To help us honour contractual commitments such as those relating to promotional offers and codes
To send you communications and other marketing and advertising including through behavioural advertising and cross-device tracking (subject to choices you may make to opt in or opt out). Cross-device tracking refers to when data is used to make the inference that a user of one device, such as a computer, is the same person using another device, such as a mobile phone. We may then serve advertising on the browsers of both devices.
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

Marketing and Advertising providers
See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

GEOLOCATION DATA:

This refers to collection or inference of your location such as your zip code/postal code or state/province/territory. In some locations, precise geolocation data, such as real-time GPS latitude and longitude within a certain radius, is considered sensitive Personal Information and subject to additional protection including first obtaining your consent.

How we collect this information:

Directly from you, such as when you opt in to location sharing or use a feature like Google Maps on one of our Platforms to find directions or a store location
Through technologies, such as an IP address used to recommend your closest stores
As described in a separate notice or consent, such as for a special feature or local event

Privacy Policy - the basics

Having said that, a privacy policy is a statement that discloses some or all of the ways a website collects, uses, discloses, processes, and manages the data of its visitors and customers. It usually also includes a statement regarding the website’s commitment to protecting its visitors’ or customers’ privacy, and an explanation about the different mechanisms the website is implementing in order to protect privacy.

Different jurisdictions have different legal obligations of what must be included in a Privacy Policy. You are responsible to make sure you are following the relevant legislation to your activities and location.