About us
The Original Denim Authority (Since 1853)
In 1873, Levi Strauss and Jacob Davis co-created the first blue jean. What started as a patent for copper-riveted waist overalls has grown into the world’s most iconic apparel brand. For over 170 years, Levi’s® has been the unofficial uniform of progress—worn by miners, rebels, rockstars, and presidents.
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Levi’s® in India
Since entering the Indian market, Levi Strauss & Co. has established itself as the undisputed leader in the premium denim segment. With a presence in over 500+ exclusive brand stores and thousands of multi-brand outlets, we continue to redefine the retail landscape in India.
Our strategy is focused on DTC (Direct-to-Consumer) excellence, bringing our "NextGen" store formats and the world-famous "Levi's Tailor Shop" to every major city in the country.
The Partnership Vision
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Why We Are Expanding
India is witnessing a retail revolution. As Tier 2 and Tier 3 cities transform into high-consumption hubs, Levi’s® is looking for visionary business partners to help us bring the Red Tab™ experience to every corner of the nation.
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Our Commitment to Partners
We don't just sign dealers; we build legacies. When you partner with Levi’s®, you aren't just opening a store—you are joining a global supply chain backed by:
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Operational Excellence: Automated inventory management and global retail standards.
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Brand Power: Massive marketing investments in celebrity endorsements and digital campaigns.
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Sustainable Growth: A business model designed for long-term ROI and scalability.
Our Story: A Legacy of 170+ Years
The Brand That Defined Denim
In 1873, Levi Strauss and Jacob Davis co-created the first blue jean. What began as a patent for copper-riveted waist overalls has evolved into the world’s most iconic apparel brand. For over a century and a half, Levi’s® has been the unofficial uniform of progress—worn by rebels, rockstars, presidents, and visionaries alike.
The India Expansion Strategy
India is one of the fastest-growing markets for Levi Strauss & Co. globally. As part of our 2026 Retail Vision, we are aggressively expanding our footprint into Tier 1, Tier 2, and Tier 3 cities. Our goal is to bring the "NextGen" store experience—featuring digital integration and the world-famous Levi’s Tailor Shop—to every premium high street and mall in the country.
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Why We Partner With You
The Partnership Philosophy
We don't just sign dealers; we build lifelong business legacies. Our franchise model is built on Integrity, Innovation, and Originality. We look for entrepreneurs who share our passion for the brand and are committed to delivering a premium customer experience.
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Corporate Support Ecosystem
When you join the Levi’s family, you are backed by a world-class support system:
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Real Estate Expertise: We help you identify and secure the most profitable locations.
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Operational Training: Comprehensive training for your staff to meet global service standards.
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Inventory Intelligence: Advanced data-driven replenishment to ensure you always have the right stock at the right time.
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Global Marketing: Benefit from multi-million dollar advertising campaigns featuring global icons.
